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Fargo Graphic Design

Fargo Graphic Design
Oreginal Designs is a Fargo design firm offering strategic marketing, branding and web design with usability testing. From print to web, we help companies identify, craft, and clearly communicate their marketing message. Are you looking for a dynamic brochure? Marketing campaign? Web design utilizing best practices in web site usability? It's easy to get started – request a quote today!

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Integrate Marketing + Graphic Design + Web Design and Usability

Fargo Graphic Design
From segmentation, targeting and positioning to developing a marketing strategy, we help companies communicate a well-defined message. Update your company's image and refine your key messages with our marketing, web design, usability and graphic design services:

Fargo Graphic Design
logos & corporate branding
marketing collateral
trade advertising campaigns
brochures & sales support
direct mail marketing
annual report design

Fargo Graphic Design
interactive flash applications
web site usability
user research
internet marketing
competitive analysis
web design & development

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Sunday, January 4, 2009

Search Engine Optimization is still in the early stages.

Search Engine Optimization is still in the early stages of turning hypotheses and theories into a form of science. SEO science in my opinion delve beyond just purely stating what has happened or taking guesses, but rather using complicated econometric formulas for regression analysis via panel data. Of course, the idea of running econometric analysis appeals to a very niche audience as correlations and marketing proofs are usually preferred (and in most cases is all that is needed).

Nonetheless, there are consistent thoughts and ideas inside the SEO world on what works for proper optimization and on what search engine itself. What interests me most is algorithmically figuring out what kind of factor affects search engines the most when you can hold other values constant and by what percent. It is within the analytical area of SEO that interests me and not just the marketing and strategy approach (which obviously are just as important).

Effective analysis of the science of SEO would have to take in a large amount of factors that could influence Google, not to mention the areas where Google manually changes its algorithm (a large error factor). Various blackhat and grayhat techniques in heavy traffic and niche markets could easily create a large statistical error, but even more importantly, the constant changes in search engine algorithms would make econometric analysis a limited benefit if not re-analyzed every algorithm update.

Fear not, however, as this has never prevented people from doing time-series analysis for the stock markets and successfully predicting, albeit briefly, where to put one’s money.

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